Goals-based investing can deliver a more level-headed approach to monitoring investments. Research shows that when an individual can visualise their financial goals, they may be more motivated to adhere to their investment plans, even when the road ahead may be rocky.2
The greater or more important the goal, so the thinking goes, the less likely investors are to fall foul of making impulsive decisions when the markets are volatile.3
It also encourages individuals to reflect more holistically about their broader financial plan, taking into consideration income, expenses and other personal responsibilities.